This project is redesigning Suzy Q Doughnuts’ logo and expanding the brand system into stationery and a branding guide. The goal was to create a fun, approachable, and memorable visual identity that attract more younger audiences.
I sketched out some mascot ideas inspired by doughnuts—illustration of a doughnuts or mascots being cartoonish doughnuts character or a mix between cat and doughnut. I also explored different ways to put the brand name in the logo.
After having some initial sketches, I digitized the 2 strongest mascot sketches, give them varieties of black and white versions and brand name placements.
After coming up with ideas and decided on a logo, I tested out more logo colour variations and go to the finalizing stage.
