Ottawa Paw Pantry is a local charity that helps low-income families feed their pets so they don’t have to give them up. The main goal is to support families in Ottawa so they can keep their pets during tough times, preventing unnecessary surrenders or abandonment.
I created a fictional campaign for Ottawa Paw Pantry with the goal of driving donations. I chose to target local community through social-media posts, posters and calendars.
The main idea of this campaign is to have something warm, comforting like food and happy, healthy furry friends. The campaign uses soft visuals, light humor, and cozy atmospheres to make people feel emotionally connected.
Overall, the concept is designed to make pet owners feel that caring for their pets is just as rewarding and comforting as enjoying good food, encouraging them to engage with the brand and its message.
The main idea of this campaign is to have something warm, comforting like food and happy, healthy furry friends. The campaign uses soft visuals, light humor, and cozy atmospheres to make people feel emotionally connected.
Overall, the concept is designed to make pet owners feel that caring for their pets is just as rewarding and comforting as enjoying good food, encouraging them to engage with the brand and its message.
Finished Illustrations
