Alatus is a concept for a fictional perfume brand inspired by birds. The brand focuses on creating cool, misty scents that feel fresh, citrus and comforting, made for young adults who want to express confidence and calmness through scent.
Each scent features a unique bird inspired mascots, designed to match the personality of the concept and fragrance. These mascots will bring the brand’s concept to life visually.
I came up with three concepts for three scents. Each scent will be inspired from a certain type of bird and I picked: Heron, Owl and Peacock. I also made some initial characters design for each scent .
I developed an arrangement of the characters to be used for merch, posters, etc. and official sets of environments for content. I applied these elements to design posters, banners, billboard, signage, standee, etc... Allowing my characters to represent each scent's characteristic.
I also made packaging mockup for 2 types of perfume bottle for all 3 scents.
