The packaging uses fully recyclable materials. The cookies are wrapped in wax paper for freshness, and the main box contains three smaller boxes inside. Each box includes one randomized collectible card and sticker (from a set of 10 each), both protected in a 300gsm paper sleeve sealed with a sticker.
The mascots reflect Oreo’s friendly, trendy, and playful personality, giving the packaging an energetic vibe suited for teens and young adults. Two mascots allow more variety and storytelling across cards, stickers, and box designs.
After measuring the die-line and adding, piecing everything together, I printed the Product and folded it to test the packaging.
